Top 5 Consumer Finance Apps on Android in Kenya: Q1 2024

The first quarter of 2024 has shown interesting trends for the top consumer finance apps on the Android platform in Kenya. Here’s a closer look at the performance of the top five apps, based on data from Sensor Tower.

YNAB saw varied performance throughout Q1. Weekly revenue peaked at $71 in mid-February, followed by a decline to $16 by the end of February. Downloads were highest at the start of January with 107 and saw fluctuations, reaching 40 by the end of March. Active users started at 67 in early January, dipping to 34 by mid-February, and then recovering to 53 by the end of March.

Splitwise maintained a relatively stable revenue stream, averaging around $20-$28 per week. Weekly downloads fluctuated, with notable peaks of 62 in early January and 39 at the end of March. Active users saw a decline from 258 at the beginning of January to 88 by early March, with a slight recovery to 101 at the end of the quarter.

Wallet: Budget Expense Tracker experienced consistent weekly downloads, ranging from 88 to 186, with a peak of 166 at the start of January. Revenue peaked at $32 in early January, with a slight decline to around $15-$29 for the rest of the quarter. Active users started strong at 811 in early January and remained relatively stable, ending the quarter at 745.

Mobills: Budget Planner had a stable revenue of around $13-$41 per week. However, the app did not record any new downloads throughout the quarter. Active users started at 47 in early January, dipping to 10 by early March, and slightly recovered to 22 by mid-March.

Zaim showed steady weekly revenue of $11-$19. The app did not record any new downloads during the quarter.

For more detailed insights and comprehensive data, visit Sensor Tower.